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Careers Digital Strategist

Digital Strategist Position

Aspeth is looking for a creative, outside-the-box thinker that understands people and how they interact with digital media. This individual closely follows trends online and knows when something is going to be a hit before anyone else.  In addition, they must be an expert in studying digital analytics, using web technologies, building brand awareness, and enhancing customer experience.


Responsibilities:

  • Manage all digital marketing channels, including all company social media accounts
  • Build strong clients relationships through social media interaction
  • Monitor, maintain, and optimize campaigns, ads, budget caps, and specific channel KPIs
  • Prepare and manage digital marketing budget, and measure ROI
  • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
  • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
  • Generate forecasts, as well as compile weekly/monthly reporting for all major metrics and share insights/trends with the team
  • Analyze web traffic metrics and suggest solutions to boost web presence
  • Keep up-to-date with digital technologies, as well as our audiences preferences and proactively suggest new campaigns
  • Establish best practices in digital marketing
  • Manage and efficiently scale our awareness and customer acquisition campaigns across Facebook, Instagram and other social partners.
  • Work with the team to prioritize and implement creative, ad copy, audiences, beta tests, and landing page tests
  • Identify, test, and evaluate new audiences in both the US and our international markets

Requirements:

  • 5 years of experience as a Digital Marketing Strategist or similar role
  • 5 years of marketing experience with digital channels and full funnel strategy design experience
  • Hands on experience with SEO/SEM, Google Analytics and CRM Software
  • Good knowledge and experience with online marketing tools and best practices
  • Experience implementing and optimizing Google Adwords campaigns
  • Excellent verbal and written communication skills
  • Bachelor’s degree in Marketing, Advertising or relevant field or equivalent experience
  • Ability to manage time effectively and work under tight deadlines, maintaining strong attention to detail
  • Strong analytical and project management skills, with aptitude to prioritize multiple projects
  • Independent and self-directed
  • Strong critical-thinking skills and has a solution-oriented mindset
  • Highly knowledgeable about industry best practices
  • Eligible to work in Canada for minimum of 18 months

This position is a full-time one-year contract position located in Toronto, Canada.

The closing date for this application is February 8th 2019.

Please submit your resume and cover letter to [email protected]

Please no inquiries.

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