We are seeking an experienced integrated in-house content writer and strategist to work within our creative, marketing and communications department. The qualified individual knows how to craft an engaging story and optimize it for a modern audience across web and social media platforms.

We work on an array of projects across lifestyle, art, and mindfulness industries. You have a planners mindset, love to strategize, and know how to execute on time. You will be responsible for crafting content that is on-brand, optimize all content for SEO, and provide analysis on the performance of the content. You will manage the content strategy and content calendar. We are looking for a highly creative person who loves to research and is fluent in SEO best practices. 

Responsibilities

• Develop and adapt content strategy for each product “season”
• Manage the editorial calendar
• Write and edit high-impact content for our website and social media
• Optimize website and its content for SEO opportunities
• Collaborate with key stakeholders and other contributors
• Proofread content on the various platforms, make smart recommendations for improvements
• Create and present reports on content performance
• Prepare to take on tasks that are not within your day-to-day responsibilities but are inline with your skill set in order to support a small, yet growing, team.
• You have a growth mindset – you are hungry to learn and are self-aware with a constant desire to improve.
• You are enthusiastic about the culture we’re building here – you not only align, but you want to be constantly evolving the culture. You have an interest in personal growth and wellbeing.
• You are culturally aware and sensitive to the political climate and issues within your community as well as other communities.
• You are a digital-adaptor.
• You create a safe and empowering space for people to do their work.

Requirements

• 5+ years of experience working in digital media, content, or journalism creating high-quality content across an array of platforms
• Deep experience in an editorial role or digital marketing role that centers on delivering high-performing content
• Profound understanding of SEO optimization and writing content that is highly ranked by search engines
• Experience using analytics to determine the success of content across a variety of channels
• Experience with Google Analytics
• Experience with SEO software (such as Ahref’s, Moz, SEMRush, Google Search Console)
• BA in journalism, English, or a related field is a plus

Please submit your resume and samples of your writing to hiring@aspeth.com.